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Thursday, May 23, 2024
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Why the iPhone is losing ground after 15 years of growth

A new report from Consumer Intelligence Research Partners (CIRP) has just been published. The firm is studying the share of new iPhones that have been activated on the American market in recent years. According to the data collected, activations are in free fall after constant growth for more than a decade.

Apple loses 7% of the market in one year

From March 2023 to March 2024 only, the share of new iPhones that have been activated is 33%whileit was 40% the previous 12 months. The remaining 67% of smartphones are therefore mainly Android devices.

This drop could be attributed, according to the CIRP, to the increase in the price of smartphones, but also to better durability. You must undoubtedly know some people who still have old iPhone models, and who it is suitable for. As reported MacRumors about it :

This trend appears to have a greater impact on iPhone sales than Android device sales, suggesting that Apple may need to adjust its strategy to regain market momentum.

© CIRP

Apple returns to the BlackBerry and Windows Phone era

When Windows Phone and Blackberry still existed, Apple’s market share of new smartphone sales was at that time by about a third. Since then it has only increased steadily, until the COVID-19 pandemic, when sales exploded. This sudden increase in sales of new iPhones could be attributed in particular to public subsidies, which were allocated from all sides at that time.

This dazzling growth, however, was only temporary, and now, purchases of new iPhones have fallen, to the point of returning to the level of the BlackBerry era. Apple had about a third of new smartphone sales at that time, which corresponds to the 33% announced by the CIRP.

It is also worth clarifying that this only concerns year-over-year sales of new phones in the United States, and not what share of the population owns which brand. In this case, it is Apple which is in front.

Mark Tyson
Mark Tyson
Freelance News Writer. Always interested in the way in which technology can change people's lives, and that is why I also advise individuals and companies when it comes to adopting all the advances in Apple devices and services.
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