The iPhone 15 series has achieved remarkable success in China, surpassing the sales figures of its predecessor, the iPhone 14, despite fierce competition from domestic brands. JD.com, a major online retailer in China and a partner with over 4,000 Apple resellers reported an astonishing 253% increase in sales during the first two hours of the iPhone 15 series launch compared to the previous year.
What’s even more noteworthy is the surge in orders from customers residing in lower-tier cities, which saw a six-fold increase. This unexpected trend suggests that the appeal of iPhones is expanding beyond major Chinese urban centers.
Market analysts emphasize that the average selling price of smartphones in China has already exceeded $450 and is expected to continue rising in the coming quarters. Therefore, the sudden surge in iPhone sales aligns perfectly with the ongoing trends in the Chinese market.
This impressive performance not only underscores the enduring popularity of iPhones in China but also highlights Apple’s ability to compete effectively in a fiercely competitive market.