Apple just revealed its financial results for the second fiscal quarter of 2024 in the United States, which corresponds to the first quarter for us. In other words, these figures cover the period from January 1 to March 31. The month of April is therefore not included in the statistics.
Overall, Tim Cook’s company generated $90.8 billion during the period in question. That is 4% less than the same quarter last year ($94.8 billion), for a profit of $23.6 billion all the same. Below, find details by product category. You can also view the financial results for the last quarter.
Results by product category
Mac
Apple currently offers half a dozen ranges for sale: the Mac mini, the Mac Pro, the MacBook Air, the MacBook Pro, the Mac Studio and the iMac M3.
- Macs represent 8% of total revenue generated in the first quarter
- $7.5 billion generated in the first quarter compared to $7.2 billion last year
- 4% growth
iPhone
The iPhone 15 and iPhone 15 Pro have been available since September, but the fourth generation iPhone SE expected in the spring seems delayed until next year. Apple also still offers the iPhone 14, iPhone 14 Plus and iPhone 13 for sale.
- iPhones represent 51% of turnover generated in the first quarter
- 46 billion dollars generated in the first quarter compared to $51.3 billion last year
- 17% drop in income
iPad
No new iPad model has seen the light of day in 2023, however the iPad Pro and iPad Air could be renewed no later than May 7.
- iPads represent 6% of revenue generated in the first quarter
- $5.6 billion generated compared to $6.7 billion last year
- 10% drop in income
Wearables, home and accessories
- wearables and accessories represent 9% of revenue generated in the first quarter
- $7.9 billion generated in the first quarter compared to $8.8 billion last year
- 10% drop in income
Services
- services represent 26% of revenue generated in the first quarter
- $23.9 billion generated in the first quarter compared to $20.9 billion last year
- 14% growth
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Call with investors: what to remember
Following the announcement of its financial results, Apple, as is often the case, took the time tointeract with investors in order to answer their questions. It appears that the company is preparing to repurchase no less than $110 billion in shares, guaranteeing it more independence when making decisions on the board of directors. Customer confidence and loyalty are also at an all-time high, according to the Apple firm’s financial director, Luca Maestri.
In addition, the dividend is also on the rise – a constant for twelve years, according to the CFO. A second piece of good news comes from analyst estimates, which were generally beaten on Wall Street. This, despite apparently disappointing iPhone sales in China. This is perhaps why the time of the keynote was postponed.
Finally, note that Tim Cook quickly confirmed that announcements linked to theartificial intelligence would be made, precisely during this event. The CEO also seems to believe that the investigations by the American competition authority against Apple are unjustified.
