Apple continues to dominate the tablet market with its iPad. The American firm has dominated this market segment for years, although the differences are increasingly smaller. Apple sees how its sales have fallen, while Samsung, its main rival, is getting closer, with a market share that was unthinkable years ago.
Samsung is getting closer to the iPad in terms of sales
Apple sales in the first quarter of this year have fallen 8.5% compared to the same period of the year past.
iPads lose market
This drop in sales means that Apple has sold 9.9 million units of its iPad in the first trimester. Samsung remains in second position, but they are a little closer to the American firm. The Koreans have also fallen in sales, although their fall has been notably smaller, with a loss of 5.8%. This has allowed them to retain a market share of 21.7%. Apple is left with a 32% market share, so this is the smallest difference between the two so far.
We must also mention Huawei, which is positioned third, thanks to a huge increase in its sales. The brand has achieved a spectacular growth of 43.6% compared to last year. The tablets with the Chinese brand’s operating system are having a good reception in the market so far.
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The tablet market has grown for the first time in three years, with an increase in sales of 0.5%. Although it is a really modest growth, sales have been falling for years, so it represents a break in this trend. It remains to be seen if the new iPad models that Apple will launch soon help improve its sales and once again increase its distance from Samsung.
